Some of us have careers that involve sales, marketing or promotion. Every day, we put those skills to work to make a living creating relationships and sales. Many careers are compensated solely on productivity with sales, which raises the bar on quality and performance of promotional skills.
So if you’re not in a sales career, do you consider yourself selling on a daily or regular basis? Are you comfortable with the idea that you might be selling or is that like asking someone how he or she may feel about public speaking?
Reality is, we are selling everyday. And we should embrace the idea that we are all pretty good at. Granted, you may not be selling someone a new home, car or creating a deal between two companies; but you are in fact selling ideas to your kids, your spouse and your peers at work.
Selling is an absolute positive, when intentions are genuine and it influences a positive change. Helping others create efficiencies at work, showing people how small changes in a nutrition plan can make a difference or helping someone close to you evaluate a life situation with an open mind all involve a bit of selling. In each of those instances, selling is powerful.
So even though you may have not sat through Personal Selling at UND like I did (good course btw), you too, are in the business of sales. Put your sales hat on and get to work.