I was recently on the phone with a hunting optics customer service representative discussing a scope I purchased in 2014. During our conversation about warranty and standing behind their product, I quickly remembered why I bought the more expensive scope, and what the word “quality” meant to me in this context.
We face all levels of quality in various instances of our daily life. At the gas pump, we hope for quality fuel. During lunch, we anticipate timely delivery, and a meal of good taste. During our meetings with clients we strive for relationship growth and retention. Personally, during our time with loved ones, the focus is on pure quality.
Unfortunately, quality is not a concern of every individual or company, and as such we face those times when we wish it was important to others. It’s my belief that quality is vital to a “good day,” a meaningful life, and something we should never take for granted.
Expensive does not always mean quality. Yet, in regards to product and often service, I would argue that the companies that do it right ultimately provide higher expectations of quality at higher costs.
Quality relationships, on the other hand, don’t cost anything at all; in fact, they just take time and work. The trade-off to time and effort is, as I said before, a “good day,” and a meaningful life.
When you come across quality in products and services, please do not hesitate to make it known. When you find quality in your relationships, never let them go and cherish them so.
Grade A quality.